Layup was co-founded by J.R. Smith — NBA champion, collegiate athlete, and golfer. Known for his fearless play and focus under pressure, J.R. brings that same drive to Layup: a THC beverage crafted to keep you clear, calm, and locked in. From product design to brand vision, J.R. has been hands-on at every stage. This isn’t just a name on the can — it’s a true partnership built on elite mindset and everyday functionality.
Are you sure?