For the first time ever, HighMart is dropping on the East Coast, and it’s happening exclusively at Torches NYC. On Friday August 1 from 3 PM to 7 PM, our Midtown Manhattan dispensary will host a full-scale activation built around one of the most respected flower brands in the industry.
Known for rare strains, bold flavor, and small-batch quality, HighMart has earned a loyal following out West. This event marks their first legal appearance in New York and gives local smokers direct access to premium flower, brand reps, and an immersive experience rooted in real cannabis culture.
As part of our Friday Pro Rolling series, the activation includes:
Live DJ setting the tone upstairs
Tito Rolls rolling fresh product on-site
Exclusive flower available during the event only
Brand team available for education and engagement
Giveaways and first-look access to new drops
There’s no RSVP required. Just stop by during the event window and be part of something special. This is not a mass-market release; it’s a limited drop designed for people who know quality when they see it.
Event Details
Date: Friday August 1
Time: 3 PM to 7 PM
Location: Torches NYC
Address: 12 East 42nd Street, New York, NY 10017
Nearest Subway: Grand Central Terminal
No tickets. No guest list. Just show up, grab the drop, and enjoy the energy. We’ll see you there.
