HighMart is officially coming to New York, and Torches NYC is the only place to catch their first East Coast legal drop. Known for exotic flower and small-batch production, HighMart has long held a reputation on the West Coast as a go-to for serious smokers and industry insiders.
This drop brings a full activation to our Midtown Manhattan dispensary. It is more than just a release; it is a collaboration that brings live rolling, exclusive product, and high energy into one unforgettable event.
What’s Happening at the Drop
As part of our regular Friday Pro Rolling series, the HighMart event includes:
- A live DJ upstairs keeping the pace right
- Tito Rolls rolling table outside with real-time rolling
- A promotional booth featuring HighMart flower
- Brand reps on-site answering questions and introducing the strains
- Additional HighMart inventory available just for the event
The experience is designed to give customers a true first look at the product, the people behind the brand, and the energy that HighMart is known for. Whether you are already familiar with them or trying their flower for the first time, this event sets the stage.
Why This Drop Matters
HighMart flower has been the backbone of some major brand collaborations. Their strains are known for bold flavor, deep aroma, and a level of quality that speaks for itself. This East Coast debut gives New York smokers a rare opportunity to grab exclusive cuts without waiting for secondary drops or limited editions weeks later.
This activation is also part of our ongoing push to bring real product-focused events to the cannabis retail space. Pro Rolling Fridays have become a regular way for customers to see products being rolled live, ask questions, and connect with brands face-to-face. Bringing HighMart into that mix only raises the bar.
A New Addition to the Lineup
There’s another update too. Based on the strong response to Friday Pro Rolling, we are expanding the program to Thursdays. The format remains the same, 3:00 PM to 7:00 PM, with the goal of giving people two chances a week to stop by, watch the process, and shop while the music is going.
Adding Thursdays gives us the opportunity to catch more traffic, increase basket size, and offer something few other shops are doing. It’s about turning cannabis shopping into something social, live, and real.
How to Get Involved
No RSVP is needed. Just show up during the activation and grab your chance to shop the HighMart drop before it sells out. Events like these tend to move quickly, and once this batch is gone, it may be a while before it lands again in New York.
Torches NYC is located at 12 East 42nd Street, right in the heart of Midtown Manhattan. Whether you’re already downtown or coming from another borough, we’re easy to reach by train or foot. Doors open early, and the activation starts promptly in the afternoon.
What to Look for in the Drop
While we’re keeping the strain list under wraps until the event, you can expect top-tier genetics, rich terpene profiles, and the kind of structure and quality that HighMart is known for. Each batch is small, with a focus on flavor and presentation. This is not something mass-produced; this is flower that gets remembered.
If you’re into rolling, smoking, or just want to see what all the talk is about, this is the event to stop by. Between the live DJ, Tito Rolls rolling booth, and direct access to brand reps, the drop offers more than just shopping. It is a chance to get close to the action and walk away with something worth talking about.
Final Word
The HighMart drop at Torches NYC brings together one of the most respected flower producers from the West Coast with one of New York’s most active dispensaries. This event is built around community, quality, and a shared love for well-grown cannabis.
Come by for the music. Stay for the flower. Leave with something real.