In New York City, few names resonate like Carmelo Anthony. His time with the Knicks defined an era of grit, scoring brilliance, and cultural pride. Now, with the launch of his cannabis brand STAYME7O, Carmelo is once again putting his stamp on the city that embraced him. And best of all, Torches NYC is one of the exclusive retailers carrying his premium products.
This move isn’t just another celebrity label drop. At its core, it’s a meaningful return to form, purpose, and place. We couldn’t be more excited to curate STAYME7O’s full lineup of premium cannabis products and share what makes this brand different from anything else on the market. Continue reading to the bottom to peep the recap footage from our booming September 26th STAYME7O takeover featuring the man himself, along with some insane raffle prizes.
Carmelo Anthony: Legacy and Knicks Impact
Before he became an entrepreneur and cultural tastemaker, Carmelo Anthony was one of the NBA’s most dynamic scorers. Over 19 seasons, he earned 10 All-Star appearances, scored more than 28,000 career points, and left an indelible mark on every franchise he touched. His years with the New York Knicks were particularly iconic. From 2010 to 2017, Melo led the Knicks back to playoff contention and brought life to Madison Square Garden in a way few players ever have.
For fans, Carmelo is more than a basketball player…he’s a symbol of New York style, resilience, and leadership. Launching a cannabis brand in the state where he became a legend only deepens that connection. With STAYME7O, Melo is using his platform to create space, spark conversations, and build something immortal within the cannabis community.
What STAYME7O Stands For
STAYME7O is more than a name. It’s a philosophy that reflects Melo’s personal journey and his belief in balance, consistency, and intentional living. Developed in partnership with Grand National, the cannabis brand and creative agency he co-founded, STAYME7O is rooted in authenticity, wellness, and cultural storytelling.
Each product in the STAYME7O lineup is curated with one of three effect-based categories in mind: REV, RECOVER, and RELAX. These categories help consumers find the product that best fits their mindset, whether they want to potentially energize, repair, or wind down.
Beyond the product itself, the brand’s mission includes a strong commitment to equity and inclusion. A portion of profits is reinvested into organizations like the Last Prisoner Project and NuProject, which support criminal justice reform and BIPOC entrepreneurship in cannabis. STAYME7O is built with purpose, not just profit, making it one of the more intentional celebrity cannabis brands in the market.
Premium Indoor Flower by STAYME7O
When approaching flower, Carmelo sought out the best, even if it took time to dial in the final product. The STAYME7O premium indoor flower line has recently hit our shelves and, believe us, it was worth the wait. Designed for true cannasseurs, each cut is selected for quality, terpene richness, and noteworthy potency. After working closely with top-tier cultivators and breeders, Melo and his team have hit the market with consistently flavorful and aromatic bud worthy of the STAYME7O name.
In New York, you’ll find unique strain offerings like Garden Grape, Hall of Flame, and Pressure Pack, each aligned with the REV, RECOVER, or RELAX categories. Whether you’re looking for something potentially uplifting, body-soothing, or deeply calming, there’s a craft cut begging for the occasion. If you’ve heard enough, visit our online menu now to see what’s in stock.
The flower is produced in collaboration with FlowerHouse, a licensed cultivator based in the Hudson Valley. The buds are dense, trichome-rich, and meticulously trimmed, with terpene profiles that preserve the full sensory experience. This is not flower that sits quietly on a shelf…it’s LOUD and definitely makes its presence known.
At Torches NYC, we stock STAYME7O flower with full transparency on genetics, terpene content, and category. Our staff can help you match each strain to your mood, intention, or preferred time of day.
Live Resin Disposable Vapes from STAYME7O
For those who prefer a more discreet or on-the-go format, STAYME7O disposable vapes offer the same quality in a sleek and functional design. Each vape is filled with live resin, not distillate. This preserves more of the original plant’s terpene profile and cannabinoid complexity. As a result, you may get smoother pulls, richer flavor, and a high that may more closely mirror the experience of smoking the flower. Look no further for your new favorite strain-specific disposables that coat your mouth with terps after each rip.
Like the rest of the brand’s products, STAYME7O’s vape pens are categorized into REV, RECOVER, and RELAX, so you can choose the potential effect that best fits your moment. Whether you need to keep the energy productive, clear your head, or melt into the couch after a long day, these vapes might help you…STAY MELO.
At Torches NYC, we carry the full selection of STAYME7O disposables. Our team can walk you through the differences in flavor, potency, and potential effects so you can leave with the product that truly fits your lifestyle. The sleek design and premium oil make these a great option for anyone navigating the city with intention. They’re also great if you need to just duck off to Bryant Park real quick for a lunchtime sesh.
Why STAYME7O Belongs in NYC
STAYME7O isn’t just another brand hitting the New York market. It’s a return home. For Carmelo Anthony, this city helped shape his career, his mindset, and his message. For New Yorkers, Melo remains a symbol of grace under pressure, creative resilience, and hometown pride.
We believe the products seamlessly reflect that energy. Every eighth of flower, every live resin draw, and every message on the package reflects a commitment to excellence that matches Melo’s own performance ethic. And with a mission rooted in community support, STAYME7O is positioned to contribute to New York’s growing cannabis culture in a meaningful and lasting way.
At Torches NYC, we’re proud to be one of the select dispensaries carrying STAYME7O. We believe in brands that stand for more, that give back, and that push the industry forward. Whether you’re a longtime Knicks fan, a cannabis enthusiast, or just someone who appreciates great design and quality flower, STAYME7O delivers on all fronts.
STAYME7O Torches Takeover 9/26/25
On the last Friday of September 2025, the STAYME7O brand took over Torches NYC. Carmelo Anthony himself stepped out to greet fans after they lined up in front of our humble Midtown Manhattan dispensary. Attendees enjoyed live music and exclusive gift bags, as well as a fortunate few who took home one-of-a-kind signed memorabilia from the raffle. These prizes included an autographed Carmelo Anthony Knicks jersey, an autographed basketball, and a ticket to an extra-exclusive afterparty.
The Torches team couldn’t be prouder to host one of New York’s most iconic sports legends at our shop and prop up his authentically fire cannabis brand, STAYME7O. Thank you to everyone who came out and made history with us.
Shop Torches So You Can Stay Melo
The launch of STAYME7O in New York is about more than just cannabis; it’s about vision, impact, and evolution. Carmelo Anthony continues to use his platform to create opportunities and elevate the spaces he enters. His cannabis brand represents the same values that made him a legend on the court: consistency, quality, leadership, and heart.
If you’re curious about STAYME7O, come visit us at Torches NYC. Our Midtown Manhattan location carries the full line of flower and vape products. Let us help you find the strain or vape that matches your mindset and sets you up to STAY MELO. Sign up for our Rewards Program so you never miss a drop and start earning points you can redeem for up to $100 off!