If you’ve spent any time in a cannabis dispensary over the several years, you already know the name. STIIIZY didn’t just show up on shelves and disappear. It built a following, held it, and kept growing. Now it’s here in New York, and Torches NYC in Midtown Manhattan carries the full lineup of pre-rolls, Pods, disposables, and more.
This guide breaks down everything you need to know about the brand, how it got here, and what to grab when you walk through our doors. Shop online with us now if you’ve already heard enough and are making moves around the city.
The Story Behind STIIIZY
Born in Los Angeles, Built for the Culture
In 2017, STIIIZY launched out of Southern California, right as the state was transitioning from the Prop 215 medical market into full adult-use legalization through Proposition 64. Co-founder and CEO James Kim, a U.S. Army veteran who served with the 101st Airborne Division, built the brand around a concept he called “steez”, a California slang mashup of style and ease. The three I’s in the name stand for Influence, Inspire, and Innovate. That wasn’t just marketing talk. This brand was seriously moving like it meant it from day one.
Kim co-founded STIIIZY alongside Tony Huang and Samuel Cho under the parent company The Shryne Group, a vertically integrated operation that controls cultivation, manufacturing, distribution, and retail. That seed-to-sale structure is a big reason STIIIZY products have stayed consistent as the company massively grew. They didn’t outsource quality control to a third party. They built it in.
How STIIIZY Grew Into a National Powerhouse
The original product was a proprietary pod-and-battery vape system with a slim profile, ceramic heating element. Interestingly, the design felt more like a piece of hardware (or a nicotine vape) than a drug delivery device. It solved problems that plagued other vapes at the time: leakage, inconsistent dosing, clunky hardware. Consumers took immediate notice.
By 2019, STIIIZY had expanded into Michigan and was carried by roughly 70 percent of licensed dispensaries in that state. The brand began collaborating with events like Rolling Loud, cementing its presence at the intersection of cannabis culture, streetwear, and music. Dispensaries began to look more like sneaker boutiques, brand drops generated real hype, and STIIIZY built a loyal consumer base that followed it from state to state.
By 2023, California sales alone exceeded $358 million, giving the brand an 8.7 percent share of the entire California cannabis market. Nearly one in three vapes sold in California bears the STIIIZY name. As of 2025, the company operates more than 40 retail stores in California and three in Michigan, employs over 1,700 people, and serves more than 20,000 customers per day. It is the largest private cannabis company and top-selling cannabis brand in the United States.
STIIIZY Hits New York
On February 7, 2025, STIIIZY made its official entrance into the New York market, becoming available at licensed dispensaries across the Empire State. The New York launch marked the brand’s seventh state and cemented its status as a true bi-coastal brand. James Kim put it simply at the time of the announcement: “STIIIZY fans asked us to come to New York, and we heard them loud and clear.”
To mark the occasion, STIIIZY dropped NY Diesel, a New York-exclusive sativa strain available in their OG Pod format. This was designed specifically for the energy of city life. The reception was immediate. New Yorkers already knew the name, and licensed dispensaries like Torches began moving product fast. We personally took part in the brand’s official NYC launch and have been carrying the full product lineup since. Regulars have come to trust us for our consistent selection as well as walk-ins visiting from out of town searching for something familiar.
The Full STIIIZY Product Line at Torches NYC
STIIIZY Pods (THC Vape Pods)
The pod system is where STIIIZY built its reputation, and it holds up. The proprietary design uses a ceramic wick and heating element that delivers a clean, consistent draw without burning the oil. Pods snap into any STIIIZY battery and come in .5g and 1g sizes across three main tiers.
OG Pods are the original formula, made with strain-specific cannabis oil and botanically derived terpenes. Strains available in New York include Blue Dream, Apple Fritter, and Biscotti, along with the exclusive NY Diesel. These are the go-to for everyday consumers who want reliable potency and solid flavor.
Liquid Diamond Pods are the top tier. These use THCA diamonds dissolved in live resin sauce, which pushes potency and flavor to another level. If you’re a regular consumer who wants the most from a pod, this is where you start. Pink Runtz is a customer favorite for daytime use.
STIIIZY Disposable Vapes (All-in-One Pens)
The all-in-one disposable pens from STIIIZY come pre-charged and pre-filled, with no battery or pod to manage separately. They’re a solid option for travel, gifting, or anyone who wants to try STIIIZY without committing to a battery setup first.
Available strains in New York include Gelato (a hybrid that’s become a classic for a good reason) and Strawberry Cough, a sativa that has a long history in East Coast cannabis culture. Torches NYC stocks these regularly and they tend to sell quickly, so check current availability when you order online.
Infused Pre-Rolls (STIIIZY 40’s)
STIIIZY’s 40’s pre-rolls are infused, meaning the flower inside is coated with concentrate and rolled in kief before it’s packaged. The name is a nod to the 40-plus percent cannabinoid content these pre-rolls often test at, which is well above what standard pre-rolls deliver.
They come in 1g singles and 2.5g 5-pack sizes, with strains available in New York including Pink Acai (a hybrid with sweet terpenes and potentially uplifting effects) and King Louis XIII (an indica that OG smokers have known and respected for years). These are consistently some of the most popular items in the pre-roll category at Torches NYC.
Pre-Roll Multipacks
STIIIZY offers 2.5g pre-roll multipacks for those who want variety or simply like to stock up without overpaying per unit. The multipack format is particularly popular with regulars who prefer pre-rolls as their go-to smoke. But, they also want the convenience of having several ready to go.
The Blue Dream Infused Pre-Roll 5-Pack has been one of STIIIZY’s top-performing products nationally. It combines a well-known, crowd-pleasing sativa-dominant hybrid with the brand’s potent infusion process. Ask a Torches NYC budtender about current multipack options, as the selection updates with new strains throughout the year.
Batteries, Hardware, and Accessories
The iconic and colorful batteries from STIIIZY come in several styles. You can find the original slim design to larger options with variable voltage settings that let you adjust the temperature of your hit. The ability to change voltage is more than a nice-to-have, it’s a preference for many smokers. Lower temperatures preserve terpenes and produce a cooler, more flavorful draw, while higher settings deliver more vapor production.
The batteries are USB rechargeable and designed to last long enough to outlive multiple pods before you need to charge them. STIIIZY also produces limited-edition colorway releases from time to time. These have developed their own following among collectors and brand loyalists. Torches NYC carries current STIIIZY hardware. We can also show you the difference between models in person so you leave with something that fits how you actually consume.
Why Buy STIIIZY at Torches NYC?
STIIIZY spent eight years becoming the most recognized cannabis brand in the country before it set foot in New York. The decision to bring that lineup to Torches NYC, at 12 E 42nd Street in Midtown Manhattan felt brilliantly strategic. It puts some of the best-tested, most consistent cannabis products on the market a short walk from Grand Central, Bryant Park, and the rest of Midtown’s daily foot traffic.
Whether you’re shopping for the first time or restocking what you already know you love, the STIIIZY selection at Torches NYC covers every format and every level of experience. Stop in, talk to the team, and find the flavors that work for you. Sign up for our FREE Rewards Program to start earning points you can redeem for dollars off future purchases.